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Why older UX articles deserve to be visible again

I'm currently working through a number of articles on the German UPA website to align them with our current tone-of-voice guide. That sounds like grunt work, and honestly, it is. So I'm going about it strategically, starting where I can currently make the biggest difference (or gain the most energy).

Visit the German UPA website

Read time

2 min read

What I've noticed while working with older content

As mentioned, I'm currently working through a number of articles on our German UPA website, and as I dig through interviews and articles from past years, I notice how much authenticity and imperfection they contain. Every piece reads as very personal, individual, and clear in what it's saying.

No article sounds like another. Perspectives differ, experiences are framed differently, and that's exactly what creates a much more nuanced picture of the topics. To me, that feels genuinely good compared to what gets published today.

Some of the content feels timeless. Other pieces clearly show how the industry has evolved. Together, both help put current topics into perspective. I can better see where we came from and why certain discussions are being had the way they are today.

Depth vs. speed

What strikes me in particular: many of these older articles go much deeper. Thoughts are worked through, connections are explained, experiences are reflected on. It's less about quick takes and more about understanding.

Today, content is often created much faster. That has advantages, especially when it comes to timeliness. At the same time, that pace means topics often only get touched on briefly. Trends, tools, and new technologies get a lot of focus, while fundamental principles sometimes get less room.

I'll admit, I've also created my previous posts with AI support. My goal going forward, though, is to write independent articles again, even if they end up quick, complicated, or colloquial in places. Because that's exactly what makes an article unique: sharing your words unfiltered, without running them through DeepL Write, Google Gemini, ChatGPT, or Copilot several times over.

"I think it's important that we don't lose this depth."

What I find a shame in this context: a lot of this content barely gets seen anymore. It's there, but it rarely resurfaces. Feeds are dominated by new posts, and older ones quickly fade into the background.

Yet there's enormous knowledge sitting in these archives. Experience from projects, well-founded assessments, and discussions that have grown over years. That knowledge stays relevant even as tools or methods change.

That's why it feels important to me to make this content visible again. Not to repeat the old, but to bring existing knowledge back into the current conversation.

I think it's important that we don't lose this depth. Efficiency is helpful, but it doesn't replace the foundation UX work is built on. If we only focus on speed and trends, part of that foundation gets lost.

What really helps is the exchange of well-founded knowledge. Content that explains, contextualizes, and is allowed to stick around a while longer. That's exactly what strengthens the community in the long run.

And maybe it's worth taking a step back more often and deliberately reading older articles. There's often more in them than you'd expect. 💡

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